WorldSpace Forges Alliance with India's Cafe Coffee Day
Country's Largest Coffee Chain to Play Satellite Radio in its Stores
SILVER
SPRING, Md., Jan. 3, 2006-- WorldSpace
Satellite Radio, (Nasdaq: WRSP), one of the world leaders in
satellite-based digital radio services, today announced that its India subsidiary has formed an alliance with Cafe Coffee Day, India's largest coffee chain. Through this new relationship, WorldSpace's wide variety of satellite radio content will be played throughout the day for patrons at approximately 100 Cafe Coffee Day shops across India.
The WorldSpace/Cafe Coffee Day alliance gives coffee lovers across India an opportunity to listen to different genres of music offered on the WorldSpace Satellite Radio Network while enjoying the cafe atmosphere. More than 40 stations will be available in participating cafes -- from Spin, an international Pop & Rock station; UpCountry, the country music station; to Jhankaar and Farishta, 24-hour Hindi music stations, which have become very popular in the Indian market.
"WorldSpace's relationship with Cafe Coffee Day is intended to reach music lovers in India and create an appreciation of the unique value that WorldSpace offers its subscribers," said Andy Ras-Work, WorldSpace COO. "Our diverse range of content in combination with Cafe Coffee Day's relaxing atmosphere, is sure to please India's coffee lovers and music lovers alike."
In addition to showcasing more than 40 radio channels of premium music and entertainment, Cafe Coffee Day will also host exclusive consumer entertainment and promotional activities at the outlets organized by WorldSpace.
The year-long alliance includes the installation of WorldSpace satellite radio receivers in 100 Cafe Coffee Day outlets across India. In the first phase, Cafe Coffee Day outlets in Cochin, Mumbai, Delhi, Bangalore and Hyderabad will be outfitted with equipment.
About WorldSpace, Inc.
WorldSpace (Nasdaq: WRSP)
is the world's only global media and entertainment
company positioned to offer a satellite radio
experience to consumers in more than 130 countries
with five billion people, driving 300 million
cars. WorldSpace delivers the latest tunes,
trends and information from around the world
and around the corner. WorldSpace subscribers
benefit from a unique combination of local
programming, original WorldSpace content and
content from leading brands around the globe
including the BBC, CNN, Virgin Radio, NDTV
and RFI. WorldSpace's satellites cover two-thirds
of the globe with six beams. Each beam is capable
of delivering up to 80 channels of high quality
digital audio and multimedia programming directly
to WorldSpace Satellite Radios anytime and
virtually anywhere in its coverage area. WorldSpace
is a pioneer of satellite-based digital radio
services (DARS) and was instrumental in the
development of the technology infrastructure
used today by XM Satellite Radio.
About Cafe Coffee Day
Cafe Coffee Day is India's largest and most popular cafe chain with 252 cafes in 60 cities and growing. Cafe Coffee Day serves the coffee it grows on its 5,000 acres of coffee estates and is India's only vertically integrated coffee company. Cafe Coffee Day's menu ranges from hot and cold coffees to several exotic international coffees, food items, desserts and pastries. In addition, exciting merchandise all of which are affordably priced. Music is an intrinsic part of the ambience at Cafe Coffee Day, while 100 of the 252 cafes will now tune into WorldSpace, the rest either have digital jukeboxes or play recorded music at all times.
Forward-looking Statements
This press release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations or beliefs about future events and financial, political and social trends and assumptions it has made based on information currently available to it. The Company cannot assure that any expectations, forecasts or assumptions made by management in preparing these forward-looking statements will prove accurate, or that any projections will be realized. Such forward-looking statements may be affected by inaccurate assumptions or by known or unknown risks or uncertainties. Actual results may vary materially from those expressed or implied by the statements herein. Forward-looking statements contained herein speak only as of the date of this release. The Company does not undertake any obligation to update or revise publicly any forward-looking statements, whether to reflect new information, future events or otherwise.
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