WORLDSPACE(R) Satellite Radio Unveils New Corporate Brand Identity, Logo and Tagline
'Turn on Your World' Theme Reflects Company's Commitment to Deliver 'Unique, Personal Global Satellite Radio Experience' for Subscribers
SILVER
SPRING, Md., Jan. 6, 2006-- WorldSpace
Satellite Radio, (Nasdaq: WRSP), one of the world leaders in
satellite-based digital radio services, today announced the launch of its new global brand identity and corporate logo. With the introduction of its new tagline, "Turn on Your World," the WORLDSPACE brand identity and corporate logo accurately reflect the company's commitment to deliver a unique, personal global satellite radio experience to its current and future customers.
"Today we are introducing a new brand identity and corporate logo that better convey what WORLDSPACE stands for: a company that delivers the most diverse, commercial-free content and high-quality audio programming, virtually anywhere and anytime within our vast coverage areas," said Judith Pryor, senior vice president of Corporate Affairs, WORLDSPACE. "This rebrand is an important milestone for WORLDSPACE as we extend our reach and solidify our position as an international consumer satellite radio service provider."
Visual implementation of the new brand identity will not be restricted to a new logo. To communicate the global reach and expanding capabilities of WORLDSPACE, the company's tagline "Turn on Your World" will also be used in future marketing and product packaging materials. The logo and brand identity represent the core values of WORLDSPACE, including quality and innovation, making it a direct reflection of the company's corporate culture.
To view samples of the new WORLDSPACE brand identity, please visit http://www.worldspace.com/press/newbrandidentity.html.
About WorldSpace, Inc.
WorldSpace (Nasdaq: WRSP)
is the world's only global media and entertainment
company positioned to offer a satellite radio
experience to consumers in more than 130 countries
with five billion people, driving 300 million
cars. WorldSpace delivers the latest tunes,
trends and information from around the world
and around the corner. WorldSpace subscribers
benefit from a unique combination of local
programming, original WorldSpace content and
content from leading brands around the globe
including the BBC, CNN, Virgin Radio, NDTV
and RFI. WorldSpace's satellites cover two-thirds
of the globe with six beams. Each beam is capable
of delivering up to 80 channels of high quality
digital audio and multimedia programming directly
to WorldSpace Satellite Radios anytime and
virtually anywhere in its coverage area. WorldSpace
is a pioneer of satellite-based digital radio
services (DARS) and was instrumental in the
development of the technology infrastructure
used today by XM Satellite Radio.
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