WORLDSPACE(R) Satellite Radio Launches in Four More Indian Markets
General Availability in Goa, Jaipur, Nagpur and Trivandrum Represents
Increase in Target Market Penetration
SILVER SPRING, Md., May 3 /PRNewswire-FirstCall/ -- WORLDSPACE(R) Satellite Radio, (Nasdaq: WRSP), one of the world leaders in satellite-based digital radio services, today announced the launch of subscription service in four new Indian markets: Goa, Jaipur, Nagpur, and Trivandrum. Collectively representing a population of over 6.2 million, including approximately 2.6 million consumers who fall into WORLDSPACE's targeted listener base, the new market launches expand the company's target market penetration to nearly 38 million consumers nationwide.
To ensure ready access for subscribers in the new service areas, WORLDSPACE satellite radios are already available in nearly 100 retail outlets across the markets, with more expected in the near term. Major retail outlets include AK Gandhi, Altaf H. Vali, Anike Sales, Digital Life, I Switch, Jaipur Computer & Electronics, J.B. Communications, K.D. Electronics, Radip Mundial, Vedoms and Sunny Electronics.
Andy Ras-Work, Chief Operating Officer, WORLDSPACE Satellite Radio, said, "WORLDSPACE continues to gain traction across India, and service availability in these burgeoning markets enables us to reach more Indian residents than ever before. These new members of the WORLDSPACE community will undoubtedly be pleased with the network's expansive content diversity, including national, international and local music, news and entertainment, whenever and virtually wherever they want it."
WORLDSPACE provides more than 40 channels of digital quality programming to the subcontinent of India, spanning a wide range of musical genres, news, sports and information. Its Indian programming includes two Indian classical channels -- Shruti (Carnatic) and Gandharv (Hindustani), as well as regional Indian channels -- Tara (Bengali), which is of particular interest to the Kolkata market, plus KL Radio (Tamil), Sparsha (Kannada), RM Radio (Malayalam)
Spandana (Telugu) and Tunak Punjabi (Punjabi). These commercial-free services and more are now available to subscribers in more than 14 markets throughout the country, 24 hours a day, seven days a week.
About Worldspace, Inc.
WORLDSPACE(R) (Nasdaq: WRSP) is the world's only global media and entertainment company positioned to offer a satellite radio experience to consumers in more than 130 countries with five billion people, driving 300 million cars. WORLDSPACE delivers the latest tunes, trends and information from around the world and around the corner. WORLDSPACE subscribers benefit from a unique combination of local programming, original WORLDSPACE content and content from leading brands around the globe including the BBC, CNN, Virgin Radio UK, NDTV and RFI. WORLDSPACE's satellites cover two-thirds of the globe with six beams. Each beam is capable of delivering up to 80 channels of high quality digital audio and multimedia programming directly to WORLDSPACE Satellite Radios anytime and virtually anywhere in its coverage areas. WORLDSPACE is a pioneer of satellite-based digital radio services (DARS) and was instrumental in the development of the technology infrastructure used today by XM Satellite Radio.
SOURCE WORLDSPACE Satellite Radio
-0- 05/03/2006
/CONTACT: Judith Pryor of WORLDSPACE, +1-301-960-1242,
jpryor@worldspace.com; or Wunmi Bamiduro of Brodeur, +1-202-775-2656,
wbamiduro@brodeur.com, for WORLDSPACE/
/Web site: http://www.worldspace.com/
(WRSP)
CO: WORLDSPACE Satellite Radio
ST: Maryland, India
IN: CPR TLS
SU:
RJ-MB
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2106 05/03/2006 08:15 EDT http://www.prnewswire.com
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