WORLDSPACE(R) Satellite Radio Launches India's First National 24-Hour Marathi Radio Station
'Surabhi' Celebrates Maratha Culture and Heritage, Demonstrates Commitment to Providing Subscribers with Access to Diverse Content
SILVER SPRING, Md., Nov. 6 /PRNewswire-FirstCall/ -- WORLDSPACE(R) Satellite Radio (Nasdaq: WRSP), one of the world leaders in satellite-based digital radio services today announced the addition of "Surabhi," India's first ever 24-hour Marathi radio channel. The latest addition to the WORLDSPACE-branded channel repertoire salutes the Maratha culture and pays tribute to one of the richest languages in India. "Surabhi," Channel No. 110 on the WORLDSPACE Satellite Radio Network, offers listeners a broad spectrum of Marathi music, culture and literature in a magazine format that brings to life the diversity and heritage of Maharashtra.
"At WORLDSPACE we are dedicated to enhancing our subscribers' personal listening experience through the continuous addition of unique, new content," said William Sabatini, vice president, global programming, WORLDSPACE Satellite Radio. "These dedicated 24-hour channels such as 'Surabhi' help connect people away from home with the music and tradition of their people. We are excited to be able to offer this new station and see it as a significant milestone in further rounding out the breadth of our branded channels and differentiating ourselves from the offerings of traditional radio in India and around the world."
"Surabhi" captures the cultural ethos of the legendary Maratha tradition and the interests of Maharashtrians in poetry, literature and theatre. The channel recognizes the various aspects of Marathi music and will have special shows for Bhaavgeet (songs with 'bhaav' - emotions), Abhangas (devotional songs), Powadas (patriotic songs), Natyasangeet (songs used in plays), Lavani and Lokgeet (folk songs) among several others exciting sub-genres.
With more than 40 channels of music, news, sports, and information programming, WORLDSPACE offers something for everyone, in every community, in every country in its coverage area. "Surabhi" joins a growing portfolio of Indian regional language radio channels on the WORLDSPACE Satellite Radio Network. WORLDSPACE currently offers subscribers in its AsiaStar(TM) satellite coverage area seven other regionally and culturally dedicated radio channels with programming in Tamil (KL Radio), Malayalam (RM Radio), Telugu (Spandana), Kannada (Sparsha), Bengali (Tara), Punjabi (Tunak Punjabi), and Urdu (Falak).
About WORLDSPACE(R) Satellite Radio
Based in the Washington, DC metropolitan area, WORLDSPACE(R) (Nasdaq: WRSP) is the world's only global media and entertainment company positioned to offer a satellite radio experience to consumers in more than 130 countries with five billion people, driving 300 million cars. WORLDSPACE delivers the latest tunes, trends and information from around the world and around the corner. WORLDSPACE subscribers benefit from a unique combination of local programming, original WORLDSPACE content and content from leading brands around the globe including the BBC, CNN, Virgin Radio UK, NDTV and RFI.
WORLDSPACE's satellites cover two-thirds of the earth's population with six beams. Each beam is capable of delivering up to 80 channels of high quality digital audio and multimedia programming directly to WORLDSPACE Satellite Radios anytime and virtually anywhere in its coverage areas. WORLDSPACE is a pioneer of satellite-based digital radio services (DARS) and was instrumental in the development of the technology infrastructure used today by XM Satellite Radio.
SOURCE WORLDSPACE Satellite Radio
CONTACT: Judith Pryor of WORLDSPACE, +1-301-960-1242, jpryor@WORLDSPACE.com, or Dan Martin of Brodeur, +1-617-585-2780, dmartin@brodeur.com, for WORLDSPACE
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