WORLDSPACE® SATELLITE RADIO UNVEILS
AUDIO SIGNATURE
Audio Signature to Become Iconic Symbol for WorldSpace-branded Channels
SILVER
SPRING, Md., Dec. 12, 2005-- WorldSpace
Satellite Radio, (Nasdaq: WRSP), one of the world leaders in
satellite-based digital radio services, today unveiled its new logophone, an audio signature of the company’s broadcast identity phrase, “WorldSpace Satellite Radio,” that will become a recognizable symbol for the company’s 27 branded channels.
“WorldSpace’s audio signature provides brand cohesion for the individual channels, uniting them as recognizable elements in the WorldSpace Satellite Radio network; it does a phenomenal job of highlighting our diverse range of content,” said Billy Sabatini, vice president of global programming, WorldSpace. “When subscribers hear the audio signature, they know they are getting the highest quality content and programming.”
Subscribers will hear customized variations of the new audio signature on a variety of WorldSpace channels, including:
UPop – The station for globally focused pop music that knows no boundaries, UPop offers hits by the biggest international stars such as Robbie Williams, Daniel Bedingfield, The Killers, and Kylie Minogue.
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Riff – Presenting jazz to a global audience, Riff features legends such as Miles Davis, Ella Fitzgerald and Count Basie, contemporary artists like Diana Krall and Arturo Sandoval, and blends the ever-widening range of international jazz players.
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Bob – Offering new music with a new attitude, Bob serves a global audience with music from some of the world’s best modern rock bands, including Green Day, Nirvana, Weezer, and Radiohead.
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Radio Voyager – Playing today’s hottest adult hits, Radio Voyager brings great music from artists like Dave Matthews, Sheryl Crow, Coldplay, U2, GooGoo Dolls, and Jack Johnson.
WorldSpace’s new audio signature, which will be heard between songs and DJ breaks, can be readily adapted to fit the company’s wide range of content and original programming, or used independently for corporate branding activities.
Visit http://www.worldspace.com/logophone/logophonesamples.html to preview WorldSpace’s new audio signature.
About WorldSpace, Inc.
WorldSpace (Nasdaq: WRSP)
is the world's only global media and entertainment
company positioned to offer a satellite radio
experience to consumers in more than 130 countries
with five billion people, driving 300 million
cars. WorldSpace delivers the latest tunes,
trends and information from around the world
and around the corner. WorldSpace subscribers
benefit from a unique combination of local
programming, original WorldSpace content and
content from leading brands around the globe
including the BBC, CNN, Virgin Radio, NDTV
and RFI. WorldSpace's satellites cover two-thirds
of the globe with six beams. Each beam is capable
of delivering up to 80 channels of high quality
digital audio and multimedia programming directly
to WorldSpace Satellite Radios anytime and
virtually anywhere in its coverage area. WorldSpace
is a pioneer of satellite-based digital radio
services (DARS) and was instrumental in the
development of the technology infrastructure
used today by XM Satellite Radio.
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